Vitality Money

Bank Account Proposition Design

Design and creation of a bank account to support the client’s customers in their journey towards achieving financial and environmental sustainability, and assisting them in their everyday banking activities. Taking a multidisciplinary approach to shaping up the product, combining expertise in product strategy, UX/UI design and technology.

Mapped out the end-to-end customer experience across primary and secondary journeys and designed high-fidelity wireframes into a clickable prototype. Tested the potential of the value proposition and overall customer experience in one-to-one sessions with 15 client customers, using the insights to refine these further.